I have two major problems with this supposed awareness campaign:
1) Saying "I like it on the table" does nothing to help the cause. Yes, I agree that it draws attention to breast cancer. People who want to know what the "I like it" trend is all about, given that the Facebook status updates don't include an explanation, will look it up on the internet and come across news articles and other websites that discuss breast cancer awareness month and related issues. But "I like it in the closet" does not raise awareness. Why not? It's already common knowledge that breast cancer is a problem and affects many women. True awareness would entail some sort of fundraiser or information about free mammograms or a petition for affordable medicine or information on how to lobby the government to do more research or information on where to volunteer to help women cope with this disease. Encouraging people to discover that October is breast cancer awareness month and that breast cancer is a problem accomplishes nothing.
2) "I like it on the floor," trivializes the issue. Breast cancer kills people. People who have it suffer. So do their loved ones. What if one of your Facebook friends has been touched by breast cancer. How might your little joke offend them or perhaps trigger some sort of trauma? Making a joke or trying to be cute in your Facebook status just detracts from the seriousness of the issue. Not only that, but it's just another example of sex being used to sell something with women objectifying themselves or being objectified. I'm so sick of it. Comments I've read on my Facebook friends' "I like it" statuses of course are only about the poster's sex life and it's unclear if the responders even know that it's a viral campaign for breast cancer. Obviously "I like it on the floor" doesn't actually lead to a discussion of the issues, not that people who post it expect it will anyway. It's just a move to get attention. It has nothing to do with breast cancer.
Saying "I like it in the backseat," isn't sexy, clever or even funny and it wouldn't be even if this double entendre was referring to something less serious. Who made the connection between a purse and breasts anyway? It doesn't even make sense.