I just read this brief article that suggests Twits are "overTweeting" and it got me thinking: do people really Tweet instead of communicating with those they are with in person?
Tweeting does seem to distract me from living in the moment. I may have spent more time in front of my computer screen than in front of the television when I watched the Superbowl and the Oscars. I was Tweeting and reading Tweets. I watched these shows looking for things to Tweet about and wondering what others would Tweet. The constant feed of live Oscar and Superbowl Tweets in my feed let me know others were doing the same. And that's just the people I was following.
So, I can see how Twitter distracts people, but I'm not sure that it's always unhealthy behaviour. It was therapeutic to see clever Tweets about the terrible Black Eyed Peas performance. It made me feel less alone: others hated it too. Please don't think I seek comfort from Twits. I do have friends. I let my family know how I felt too. I always do.
I don't substitute Tweeting for real conversation. And I don't consider Tweets, even @cartooninperson Tweets, real conversation because they are often so one sided. A conversation never lasts for more than a few Tweets and it shouldn't. Who wants to look at your feed if it's loaded with your Tweets to other people that probably only make sense to the people you're directing your Tweet to? I only @ message people if the message is something that will make sense to others, something that could be Retweeted because it's clever and others know what I mean.
I wonder if companies using Twitter for online public relations can promote their company effectively while Tweeting effectively. To do this effectively, I think, companies would have to also Tweet about other things besides their company to really connect with people. Check out Starbucks' Twitter. The company @ Tweets to other Twits, but the Starbucks only seems to be @ Tweeting to respond to customer service type questions. I want to know why anyone would want to ask customer service questions through Twitter. I can see Tweeting to Starbucks about how amazing their marble hot chocolate is, though. Delicious!
Now maybe Starbucks will Tweet this blog entry. I'm going to @Starbucks them to find out. That would be amazing, as they have over a million followers!
Do you think Twitter is an effective tool for companies to reach their fans? Which, if any, companies do you follow on Twitter and why?