Science is Sexy. Pretty Colours!

The European Commission, an organization that serves the European Union, has released a campaign called "Science: It's a Girl Thing!" to encourage women to participate in science, technology, mathematics, etc., fields from which women are still very absent. Here is the video for it. The original was taken down for reasons I don't understand, but another Youtube user reposted it.

How do you get women to become scientists? Why, you make science feminine, sexy and cute, of course.

I myself considered a career in these fields but decided against it because it looked like so boring, ugly and super hard. Those lab coats. Ugh! So ugly! And math just seemed, like, so hard. Now I see it's a great career. I can strut in heels, put on lipstick and blush and pose provocatively while I solve math equations. I was wrong about math and science. They're super fun! Did you see all those pretty colours?

Now I see I don't need to use science for boring things like medicine. I can use it to make make-up and flirt with boy scientists as they cure diseases and stuff. I'm going to go get a push-up bra for the lab now. Maybe J-Lo will let me work on her next perfume. I'll call it Girl Power.

I'm so glad the European Commission realized why so few women are in these fields.