A Comment on the White Cashmere Collection

Deborah Weinstein, President of Strategic Objectives, a public relations agency whose clients include Kruger Products that manufacturers Cashmere bathroom tissue, recently emailed me a response to my Toilet Paper Fashion Campaign Soft on Recycling post. In it I used humour to talk about logic issues with Kruger’s White Cashmere campaign. Deb gave me permission to post her response on my blog:

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Toilet Paper Fashion Campaign Soft on Recycling

Cashmere fashion campaigns show that the bathroom tissue is soft and nice enough to wear.

Kruger Products, the company that manufactures Cashmere bathroom tissue, also has a sustainability initiative. Doesn't that make using excessive amounts of toilet paper to create one-use dresses a little