|Credit: Helga Weber / Flickr|
We are bombarded with messages in the media about losing weight, getting that toned tummy, getting "bikini ready." You are not good enough and your value is defined by your appearance and your ability to conform to society's expectations. Thin is in and anything else is out.
I think this campaign does a great job of highlighting the impact this has on young girls' self-esteem.
I've signed the petition to be sent to media companies and I urge you to as well. It just takes a moment. As of right now, there are 6,205 signatures and the goal is 10, 000. We can get there!
I do have a concern, though. In my mind, if a company campaigns for a health issue, physical or mental, the message to consumers is that health is important to this company and this can create a perception that their product is healthy. This message and marketing goal would be consistent with what I would say is Multi-Grain Cheerios' marketing of the cereal as a healthy food.
But is it really healthy? I couldn't find nutritional information on this from the Cheerios' website, but I discovered this Twitter exchange with anti-healthwashing advocate Dr. Yoni Freedhoff while browsing the campaign hashtag #StopDietainment.
— Yoni Freedhoff, MD (@YoniFreedhoff) June 24, 2015I Googled him and Multi Grain Cheerios and found this post from 2011.
"Why did Multigrain Cheerios score lower on the Stars? Probably in part due to the extra nearly 1.5 teaspoons of added sugar per bowl."This post is four years old and I don't know what Whole Grain Cheerios' (added) sugar content currently is or if the current daily value of its sugar and other components are healthy as part of a balanced diet.
Does this anti-dieting campaign make you think of Whole-Grain Cheerios as a healthy food and if so, do you feel this is appropriate? Let me know what you think in the comments or Tweet my handle @cartooninperson.