I get email pitches from companies who want me to promote their businesses on my blog. Some of them are downright terrible. And some of them are great. Here's what you need to know before you pitch to me:
1. I like my emails generic.
Use BCC. I'd feel so guilty if you spent the time typing my name. Not to mention the time it would take you to cut and paste your message into every email composition. I'd hate to be responsible for a repetitive strain injury. I heard somewhere that some bloggers prefer emails written specifically to them, about stuff they've written. Pfft. Why?
2. Don't give me information on your company or your clients.
It's fun to click your links and figure out what you do. It would take the fun out of it if you summarized it in your email. Better yet, don't even include a link to your website and make sure I can't find it in a basic Google search! I love the creative challenge of promoting something I know nothing about. It's exciting, too. I could be writing a scam!
3. Invite me to online communities I am not eligible to fully participate in.
I love signing up for something that's "By invitation only." It makes me feel so elite. Then I realize it's so elite that the contests aren't even open to me because I'm Canadian! It makes me work hard to someday become American, so I'm glad you didn't screen me for eligibility before inviting me. And I had a blast signing up! I would have had to anyway, as I couldn't access information on eligibility until I signed in. It was such an adventure.
4. I don't want pitches that are relevant to what I write about.
I think my readers get so tired of reading about social health issues and the arts -- you would know, having spent so much time reading my posts. I really want to switch things up and put the text you provide on banking services in one of my posts.
5. Don't optimize your website or your Twitter account.
I don't want to be able to find any information about you through a basic search engine search. I like experimenting with keywords in my searches until I find your site. It's fun!
6. Don't pay attention to people on Yahoo Answers who quote your "personal" email verbatim and ask if you are a scam.
Just keep on using that email and tactics for years. It's a good way to weed out those wacko skeptics from taking your offer. Don't even address the concerns about scams. If you aren't scamming, the good bloggers will just know.