Why I Hate Movember

Does growing a moustache raise awareness about prostate cancer?

No. Movember, the term for the month-long November campaign to get men to grow moustaches to support prostate cancer, is a type of slactivism. It's just about the silliness and the fun. It's not about prostate cancer. It's an excuse to grow a freaking moustache and also feel like you're doing something important.

Anyway, what does awareness mean in this case, exactly? Does your moustache share information about the importance of screening, or where to get screened? Does it tell you how you can prevent prostate cancer (if you even can)? Does it tell you the symptoms? Does it tell you who's affected?